At Color Code, our mission is to help team leaders build the kinds of teams that people want to be a part of—where trust runs deep, communication flows easily, and every person feels seen, valued, and understood. We believe that when leaders understand the Motive behind personality, they unlock the ability to lead with empathy, clarity, and impact. Our tools and training are designed to turn personality insights into practical leadership strategies—so teams don't just perform better, they thrive together. 

Choose the Right Team Building Path for You and Your Team Below.

Team Builder 2.0

$497

Get the Basics on a Budget

 

INCLUDES: 

  • 1 Private Team Dashboard 
  • 1 Private Team Link
  • 10 Full Color Code Assessments
  • 25% Off Unlimited Add'l Color Code Assessments you can add to your dashboard with a click
  • 25% Off Team Maps
  • 60-Minute Self-Led Team Building Activity
  • Basic Color Code tips for team building and communication

  • Manage By Motive Basic Guide
  • Risk Free Results Guarantee
  • No Annual Fee
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Option 1: Team Builder 2.0

The Basics on a Budget

Designed with your budget in mind, this plan gives you everything you need to administer the assessment to your small team and have an optional (included) team-building activity and discussion together.

What’s Included:

  • 10 Full Color Code Personality Assessments
  • A Private Team Dashboard & Private Team Link
  • 25% Discount on Unlimited Additional Assessments & Team Maps
  • Manage By Motive Basic Training Guide
  • Basic Team Building & Communication Tips Using Color Code
  • 1 Self-Led 60-Minute Team Building Activity & Discussion

Best Fit For:
Small teams. This package is a great way to introduce Color Code concepts and give your team members their personal Color Code reports. It also makes for a fun team meeting or company off-site activity. However, it does not come with the training or tools for team leaders/managers to leverage the information beyond basic concepts.

Risk-Free Results Guarantee:
If Color Code doesn’t give you and your team a meaningful new understanding of how to work better together, just let us know within 30 days — and we’ll either support you until it does or refund your investment in full.

NOTE: This package doesn't come with Character Code 360 Access and is not a license to teach Color Code (SEE TRAINER CERTIFICATION BELOW). 

Team Builder Pro

$997

Our step by step system to help you understand what drives your team — and how to bring out their best.

 

INCLUDES: 

  • 1 Private Team Dashboard 
  • 1 Private Team Link
  • 15 Full Color Code Assessments
  • 25% Off Unlimited Add'l Color Code Assessments you can add to your dashboard with a click.
  • 50% Off Team Maps
  • A Plug and Play 60-Minute Team Building Activity & Discussion
  • Team Wall Poster
  • Manage By Motive Masterclass
  • Operational Role Fit Guide
  • 1 Team Logo Upload
  • Risk Free Results Guarantee
  • No Annual Fee
  • NOTE: This package doesn't come with Character Code 360 Access and is not a license to teach Color Code nor does it come with a certification 
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Option 2: Team Builder Pro

Discover What Drives Your Team & How To Bring Out Their Best

Powered by the Color Code Personality System this package shows you how to uncover exactly what drives your team — and how to turn that insight into action.


The easiest way to understand what your team needs.
Most leaders struggle with motivation, communication, and conflict—not because they’re bad at leading, but because they don’t have the tools to see what’s really going on beneath the surface.

Team Builder Pro changes that.
It gives you clarity on what innately drives each person on your team—and, most importantly, shows you how to lead them in a way that actually works.

With this simple system, you’ll turn personality insights into real momentum: improved collaboration, deeper trust, fewer misunderstandings, and build an engaged team that is empowered to do their best work.


What’s Included

  • 1 Private Team Dashboard — Track and manage your team’s data insights in one place.

  • 1 Private Team Link — Easily invite team members to take the assessment with a single click.

  • 15 Full Color Code Assessments — Enough for your entire team, with rich, personalized results.

  • 25% Off Unlimited Additional Assessments — Add more people anytime with one click, right inside your dashboard.

  • 50% Off Team Maps (New for 2025) — Our "secret weapon" for team leaders. Scroll to bottom of page to learn more about team maps.
  • Managing By Motive Masterclass — Use the lessons found in this Masterclass to more easily than ever:
    • Increase engagement
    • Improve communication
    • Resolve conflict
    • Build stronger connections

  • 1 Self-Led 60-Minute Team Building Activity — A fun, ready-to-use session designed to spark dialogue, laughter, and team connection. Use it to introduce Color Code to your team or as a quarterly checkup and culture builder.

  • Operational Role Fit Guide  — A quick-reference tool that helps you align each team member’s personality strengths with the kind of work they’re naturally wired to thrive in.
  • Team Logo Upload — Personalize team reports with your logo.

  • Team Wall Poster  — Keep team members and Motive top of mind with this fun team wall poster. Hang it in the break room or a hallway and put each team member's nametag and picture where they land on the pie chart.
  • No Annual Fee — Just a one-time investment. Keep your dashboard & discount active as long as you use it.

  • Risk Free Results Guarantee — If it doesn’t help your team, we’ll make it right.


Your Outcome

You’ll understand what makes each team member tick—and how to lead them with greater emotional intelligence, clarity, and connection.

 NOT A LICENSE. (SEE HRASSIST OR TRAINER CERTIFICATION BELOW) 

HR Assist

$1497

A complete system, training and resources to help you hire smarter, build better teams, increase trust, and boost employee engagement at scale.

  • Best for HR professionals
  • Everything in Pro, Plus:
  • 40 Full Color Code Assessments
  • 40% Off Unlimited Additional Full Color Code Assessments
  • 50% Off Team Diagnostic Reports
  • In-House Color Code Training License
  • Earn SHRM PDC's
  • Multi Team Links
  • Multi Team Pie Chart Name Tags
  • Team Wall Board
  • Our Talent Acquisition System
  •  Advanced Team Building Guide
  • 365 Day Risk Free Guarantee
  • NOTE: This package doesn't come with Character Code 360 Access or a For-Profit License
  • A Win/Win Annual License Fee Alternative: After purchase, you'll get 365 days of access to your assessments, dashboard, trainings, tools, and discounts. Then, if you'd like to renew your Certification and keep your assessments, dashboard, training and tools active, instead of charging an annual licensing fee, we just require a minimum yearly spend of $497. This can be on assessments, Diagnostics, or upgrading to Certified Trainer. 
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Option 3: HR Assist

 Smarter Hiring. Stronger Teams. Scalable Trust.

According to a 2024 Gallup Survey, a staggering 77% of employees today are disengaged.

The result? Missed goals. High turnover. Burned-out HR teams stuck putting out fires instead of building high-performing cultures.

But here’s the truth most companies overlook:

You don’t fix engagement with snacks, surveys, or surface-level perks.
You fix it by understanding what actually drives your people — and aligning your systems around that.

That’s where Color Code HR Assist comes in.

Built for Strategic HR Leaders

HR Assist is your plug-and-play toolkit for:

  • Hiring the right person for the right role 

  • Equipping managers to lead with emotional intelligence

  • Creating connected, motivated teams across every department

  • Building a company culture that people actually want to be a part of

All by using the most powerful personality framework available today: Color Code.

You'll Get:

✔️ 40 Full Color Code Assessments
✔️ 40% Off Unlimited Additional Assessments & 50% Off Team Maps
✔️ In-House Color Code Training License & Certification 
✔️ SHRM PDCs
✔️ Multi-Team CSV Reporting
✔️ Team Wall Board
✔️ Our Talent Acquisition System
✔️ Advanced Team Building Guide

In short, this package was designed specifically for HR professionals who need scalable tools to hire smarter, boost engagement, support struggling managers, and build stronger teams across the entire organization — without burning out.

As a Certified SHRM partner with over 35 years of experience, Color Code gives you a proven system used by teams at Amazon, Kroger, Microsoft, Kaiser, AllState, Nexstar, AnyHour, and many more. You're in good company.

Our HR Assist Guarantee

We know HR teams don’t have time (or budget) to waste on tools that don’t work. That’s why HR Assist comes with a 365 Day Results Guarantee:

If you don’t feel more confident in your hiring decisions, more supported in your people strategy, and better equipped to lead engagement across your org after applying this system — we’ll make it right or refund your purchase. 

Try it risk free, today.

Color Code Certification

$2497

Our Flagship Certification. You'll have access to everything in HR Assist, plus be trained and licensed to teach the same workshop used by teams at Amazon, Kroger, Microsoft, Kaiser, AllState, B. Braun and more both in-house and for profit.

  • This is the ONLY plan that comes with a license and tools to train Color Code BOTH IN-HOUSE & FOR PROFIT. It includes the education, support, and marketing helps we've developed to aid in-house and independent trainers alike so they can get the most mileage out of their certification.
  •  Best for: Coaches, Consultants, and In-House Trainers
  • You Get Everything in Team Builder Pro & HRassist, PLUS:
  • On Demand Trainer Certification
  • 50 Free Full Assessments
  • 50% Off Unlimited Add'l Full Assessments (180 & 360)
  • $1,000 Instant Product Rebate
  • Includes BOTH an In-House & For Profit Color Code Certification
  • Multi Team CSV Reporting
  • Multi Team NT Pie Charts
  • Team Wall Boards
  • Color Code 180 Access
  • Character Code 360 Access
  • Color Code University
  • Slide Decks/Training Materials
  • Marketing Materials
  • Sales Materials
  • Private Team Links
  • Private Team Dashboard
  • Your Own Branding
  • Onboarding Help
  • Strategy Call With Color Code Director of Training
  • In House License
  • For Profit License
  • Official Wall Certificate
  • Earn & Provide SHRM PDCs
  • Trainer Directory Listing
  • Trainer Community Access
  • Trainer Interviews
  • Trainer Case Studies
  • Multiple ways to Monetize
  • A Win/Win Annual License Fee Alternative: After purchase, you'll get 365 days of access to your assessments, dashboard, trainings, tools, and discounts. Then, to keep your dashboard and certification active, we just require a min product spend of $997 annually--which you'll need for training anyway: win/win
LEARN MORE

Option 4: Become a Color Code Trainer

Become a Trusted Expert in Personality-Driven Leadership

If you're a coach, consultant, or team facilitator looking to stand out, charge more, and deliver deeper transformation — becoming a Certified Independent Color Code Trainer is your next power move. As a Certified SHRM partner with over 35 years of experience, Color Code gives you a proven, psychology-based system that clients love — and results they can feel. You’ll get full access to our premium training, unlimited assessments at wholesale rates, done-for-you workshops, and plug-and-play content you can sell or teach right away. This isn’t just a certification — it’s also a complete business-in-a-box for those coaches, consultants or trainers who want to scale their impact fast while also turning a greater profit.

And, this is the exact Color Code program used by teams at Amazon, Kroger, Microsoft, Kaiser, AllState, Nexstar, AnyHour, and many more. You're in good company.

Exclusive Dashboard Features:

  • Unlimited workshops
  • Your Branding & Your Clients Branding
  • Both Color Code & Character Code Access
  • Unlimited/Multi Team Name Tags/Pie Charts
  • Exclusive Ad-Ons (like digital workbooks)
  • Exclusive Access to Character Code 360
  • First Access To New Tools & Programs

Exclusive Training Materials:
With this plan, you'll get a Facilitator Guide and multiple Power Point/Keynote Slide Decks so you can engage your team and/or clients visually as you walk them through various versions of our Color Code Workshops. You'll also get exclusive access to participant packets for these workshops which are all the materials an individual will need to get the most from these Interpersonal Skills Workshops  (workbook, quick code card deck, audio download, name tag holder). You can choose between digital or physical materials--or even a hybrid of both depending on your needs. Additionally, we provide you with team building activities, and additional tools so you can really take your workshops/coaching/leading to the next level.

$1,000 Instant Product Rebate & 50 Free Full Assessments:
In addition to your 50 free Full Assessments, jumpstart your training efforts with $1000 in product credit you can apply toward more assessments (Color Code or Character Code), & workshop materials (participant packets online or in person).

Official For Profit & In-House Training License:
This is our only plan that comes with an official Color Code In-House & For Profit Training License, empowering you to teach the Color Code paradigm with the tools, materials, and rights you need to conduct official Color Code workshops in-house or independently for profit.

Color Code Certification (On Demand):
With this plan you'll be able to achieve Color Code certification at your own pace through an on demand online course put together by our Director of Training. You’ll master how to deliver our flagship Interpersonal Skills Workshop and then have a private one on one discussion with him to answer your questions, discuss strategy, and ensure you feel fully prepared to train others effectively. You'll also get a wall certificate to showcase your certification for all to see.

Color Code University:
This plan also includes access to our online digital library where you can immerse yourself in hours of training courses and supplemental materials designed to deepen your understanding, teaching, and marketing of Color Code as a Certified Trainer.

Support That Works for You:
Get a one hour onboarding call with our staff to walk you through Color Code University and your Dashboard. Then get a one hour call with our Director of Training to ask questions, strategize, and plan together how you want to incorporate Color Code into your business model. Plus, you'll enjoy unlimited free email and phone support from our team, plus community access to other trainers, ensuring you have help every step of the way.

Have questions before you buy? No problem. Click "LEARN MORE" scroll down, and fill out the form with any questions you have or schedule a time to chat.